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Portfolio

For Ana Araujo Art, I developed a social media strategy to boost visibility and bookings on Instagram and TikTok. Using Canva, Premiere Pro and Photoshop, I created original content by repurposing old artwork and crafting new, trend-driven visuals. Each post showcased Ana’s unique style while using SEO tactics to attract engagement. This approach led to increased visibility and more frequent booking inquiries.

Ana Araujo Art

Ana Araujo is a bold, eclectic artist whose vibrant style shines on Instagram and TikTok. I crafted a social media strategy to elevate her visibility, blending repurposed artwork with trend-driven content aligned with SEO tactics to capture a wider audience.

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For Montreal-based online store Oya Costumes, I developed a social media strategy, original content, and newsletters to promote their Canada-wide selection of Halloween costumes. Specializing in official licensed costumes and affordable in-house creations, Oya Costumes aimed to stand out among competitors. Using a blend of product visuals, original content, pop culture memes, and giveaways, I positioned the page as a humor-driven account with year-round appeal and showcased happy clients to build community engagement. I conducted SEO and trend analysis to identify niche interests and unique pop culture references that competitors weren’t targeting. With COVID-19 causing stock and visual limitations, I sourced royalty-free images to enhance aesthetics and took original photos to showcase the products. I expanded our focus to accessories for virtual parties, cosplayers, and the LGBTQ+ community. To address stock challenges, I emphasized timeless costumes like Disney and video game characters, showcased functional options like raincoats, onesies, and items from our lingerie section, and provided affordable costume ideas. This strategy kept engagement high and broadened our reach.

Oya Costumes

Montreal-based Oya Costumes is an online shop offering official licensed costumes and affordable alternatives. I developed a creative social media and content strategy to engage followers year-round and drive Halloween sales across Canada.

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For Nova IMC, an immigration consultant and translation service, I developed a comprehensive visual identity and created website content to establish their online presence. I hired a web developer and collaborated closely with her to launch the website while formulating a social media strategy for independent implementation. We aimed to set Nova IMC apart by adopting a friendly and approachable tone, incorporating fresh direction and lighthearted content alongside immigration news. I designed brochures, business cards, and marketing materials to support their outreach efforts. Additionally, I created Canva templates for LinkedIn, Facebook, and Instagram for the client to use independently, ensuring they had all the tools needed for effective online management. Through intense SEO and hashtag analysis, I identified key groups of interest to enhance their engagement. This approach empowered Nova IMC to promote their services and attract clients seeking immigration and translation support.

Nova IMC

Nova IMC is an immigration consultancy and translation service known for its friendly, approachable style. I established a cohesive visual identity and online presence to help them connect with clients independently and effectively.

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For Charisma Tu Secreto, I launched a culturally resonant social media presence to reintroduce the brand to a modern audience. Through original photography, aspirational quotes, and product education tailored to our Latin American community, I crafted content that deeply resonated with the target audience. My approach included market research to ensure a culturally aligned strategy, resulting in strong community engagement. By combining organic posts with budget-friendly ads under $200 each, I successfully boosted brand awareness and drove sales, revitalizing Charisma tu secreto’s visibility in the public eye.

Charisma Tu Secreto

Charisma tu secreto is a beloved Panamanian cosmetics brand known for affordable, designer-inspired scents that connect with Latin American consumers. I helped relaunch their social media presence to resonate with a modern audience, using culturally relevant content to boost brand visibility and sales.

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