Oya Costumes

For Montreal-based online store Oya Costumes, I developed a social media strategy, original content, and newsletters to promote their Canada-wide selection of Halloween costumes. Specializing in official licensed costumes and affordable in-house creations, Oya Costumes aimed to stand out among competitors.

Using a blend of product visuals, original content, pop culture memes, and giveaways, I positioned the page as a humor-driven account with year-round appeal and showcased happy clients to build community engagement. I conducted SEO and trend analysis to identify niche interests and unique pop culture references that competitors weren’t targeting.

With COVID-19 causing stock and visual limitations, I sourced royalty-free images to enhance aesthetics and took original photos to showcase the products. I expanded our focus to accessories for virtual parties, cosplayers, and the LGBTQ+ community.

To address stock challenges, I emphasized timeless costumes like Disney and video game characters, showcased functional options like raincoats, onesies, and items from our lingerie section, and provided affordable costume ideas. This strategy kept engagement high and broadened our reach.